Kellogg’s Coco Pops Choc n Roll

A popular cereal remade to be a healthier version suited for kids. Targeted not just at kids with its flashy marketing and cereal mascot, but with its claims of “fibre”, etc.

Come on; we aren’t fooled, Kellogg’s.

1) Yeah, maybe Choc n Roll DOES have 5 times as much (10g v 2g) of fibre when compared with Frosties

2) Yeah, maybe Choc n Roll IS on the <400kcal / 100g range of cereals (hence fairly healthy with respect to granolas which average 500kcal / 100g)

3) Yeah, maybe Choc n Roll DOES taste less sweet than conventional Cocopops, and has less sugar (26g v 35g) than the original.

But COME ON – what you’ve given us is just a gussied up version of a product that already exists, and which you can use as a hook to hang additional material on. (i.e. those health claims above)

So Choc n Roll IS healthier than Frosties and Coco Pops, that, we’ve established.

But how does it taste though? Does it even qualify as the sugary treat we cereal-lovers so crave?

That’s what this review is for.

Size-wise (you’ll have to get used to my thumb references here), you can pretty much tell from the picture that the “Rolls” are large. Bite-size, but still larger than the coco pops you might be used to. If grabbing by the fist-ful, they won’t fall out of your hands that easily.

So what you get in the morning is a bowl of these little circular things, about 40 or so in a typical serving (that’s 30g, according to the box), for 113 kcal. (and a measly 3g of fibre)

I won’t apologise for the grainy photos here – there really isn’t much to this cereal.

Taste-wise it’s sweet: it’s malty like Nesquik, but chocolatey like Nestle / Hershey’s (if you’ve had those) chocolate. Of course, that’s a joke in itself, to use “chocolatey” next to Hershey’s. What you get is mockolate at its best, just some sweet “chocolate-flavoured” snack whose flavour disappears almost as quickly as it enters your mouth.

Texture-wise; that’s the fun part. Yeah, it’s crunchy like Coco Pops; but what’s different here is that owing to its size, its CORE stays crunchy in milk, hence a soft, milk-soaked exterior which yields to a substantial centre.

It’s a pity the taste doesn’t match its well-initiated texture. The fact that it’s less sweet actually works against it here. It doesn’t even stain your milk brown to give you that wonderful cereal milk (see seriouseats for more)

It’s just a larger version of coco pops that has some varied nutritionals from the original. It’s healthier, but with a mere 1 or 2g of fibre more; which, quite honestly, you could get from half an apple, or some broccoli.

Good job Kellogg’s; I’m not sure how much you profited from this “new cereal”, but guessing from the reviews online, you sent samples to a great number of “family / mum” blogs with hopes of hitting that family bracket.

I won’t be buying more of this. I’ll have my sweeter Coco Pops any time, the textural difference is marginal, though laudable.

-The Exercising Male


All Bran Golden Crunch

Many people see All Bran as a boring choice, rabbit food, brown, tasteless sticks; I on the other hand, love the stuff, I could eat bowl after bowl of it, drenched in milk, stirred with yoghurt, any which way you put it, I’ve always had a soft spot for its “branny” goodness, so you can imagine my delight when I saw a new product pop up in the cereal aisle..NEW ALL BRAN GOLDEN CRUNCH, what is this I hear you ask?

All Bran Golden Crunch Cereal

Described as crunchy wheat bran and mixed cereal pieces with a caramel flavour, it is a cluster cereal, with pieces around the size of your average granola, but health fans, be warned, this is not your healthy All-Bran regular cereal,  packing 405kcal per 100g and 21g of sugar it is not as forgiving on the waistline as its 334kcal regular counter part and with less than half of the standard All Bran fibre count at 13g. However it is extremely good!

The clusters are a good decent size, and combine a light bran flavour mixed with a sweet notes of caramel, the caramel isn’t so overpowering that it would be too sweet to eat on a morning but is certainly prevalent enough that you are able to tell what the flavour is. They provide a lovely good crunch, whether eating them out of the box as a quick on the go cereal fix, or when poured into a bowl and topped with milk, the clusters give way slightly, but never become soggy which is always a major plus. There’s nothing more upsetting than ending up with a soggy bowl of cereal before you’ve even had chance to truly appreciate the goodness.

All Bran Golden Crunch Cereal

With these being a bit sweeter than regular All Bran; I would say they would appeal to Bran lovers and non-Bran loves alike, I liked them, my family, normally All Bran haters, liked them. So generally its a win win..apart from the fact of course that it isn’t as healthy, but if you want something as a bit of a treat or  you are just enticed by the NEW signs on products then at least know that this shouldn’t be too much of a let down for you, with it’s sweet tempting Bran/Caramel flavour.

Tesco Hazelnut Crispy Pillows

It’s always nice to start off a review on a nasty note. This is a rip-off of the Kellogg’s Krave cereal. It’s a whole Pound cheaper than the Branded one (at 1.69 vs 2.69), and comes in a cardboard box that’s thicker as well. Not much in terms of a description – the box-art tells you pretty much all you need to know.

In fact, I think the pictures here are WAY more realistic than those used by the original: note how –

1) there aren’t any corny cereal “creatures” here.

2) You can actually SEE the texture of each piece

3)The shade of colour used is equivalent to the actual cereal specimen.

So with that – I’d say Tesco isn’t misrepresenting itself here (I apologize for going over this first – I am a Law student, after all)

THE SPECIMEN: The Pillows are large; about the size of the top digit of your thumb. Not as big as a Bite Size shredded wheat, but still enough to constitute a mouthful (together with milk) when you’re eating it.


Crispy, in a wafer-sort of way, airy as well. the insides are generously filled with a little dollop (I’d estimate 3ml worth) of filling. The cavity isn’t ENTIRELY filled though, I’d say about 3/4s filled. This bodes well – and doesn’t give such an empty bite to it.

Biting into this thing is a separate matter altogether. Thoughts of a confectionery pervade- this isn’t a breakfast cereal! It’s like a separate biscuit delight altogether, something you snack on as a guilty indulgence, something OVER-QUALIFIED as a breakfast cereal. How did Tesco achieve this?
It seems they outdid themselves on quality here. The taste is reminiscent of a cheaper variety of Nutella, yet it delivers the hazelnut message clearly. It isn’t as sweet as you’d expect – in fact it’s less calorific /100g than the typical Krave cereal.
Nutty whiffs amidst the wafer background; breaking into milky smooshiness if you eat this with milk. Oh dear – cereal-gasm there.


There IS one problem with this one. You either get through a bowl too quickly; with each mouthful collapsing and compressing so well in the milk, or, you get through a bowl too slowly, like me, eating them one by one, savouring the texture and subtlety of the hazelnut-wafer amalgam that each piece is so delicately made to resemble.

I do have one question, that I suppose can be posed to any complex cereal product out there – how in the world are these manufactured? I think some credit should be paid to not just he who came up with the concept of such “filled cereal puffs”, but also to he who devised the manufacturing process.

Gotta be some high-flying Food Engineer, or something.

-The Exercising Male.