Cinnamon doesn’t seem to be as big a thing here as it is in the States, we rarely get specific cinnamon based cereals; sure there’s the odd one here and there but no where near as many, we don’t have the joys of cinnamon Cheerios, or Apple Jacks with their apple and cinnamon flavours and there’s certainly no Cinnamon Toast Crunch lurking in the aisles but thanks to the guys at American Soda you are able to get your hands on some to delve into what these little toast babies are really like!
Obviously aimed at kids, what with the big smiling baker man on the front..although to be honest it looks like someone may have spiked his Cinnamon Toast crunch; he has this sort of manic expression as he holds of tray of Cinnamon Toast..just what could he be thinking?! Well it’s obvious that his plan is going to be to trick parents into buying this cereal..giving out the healthy image that it’s made with “wholegrain”. Ok yes, it’s made with wholegrain but I guess that doesn’t make up for the fact that this is loaded with sugar, around 30-35g per 100g, putting it way up there with the sweetest of cereals.
However manic baker man really knows what he’s cooking up is gooood! As despite the bad nutritionals, this is obviously meant to be a treat cereal, and boy oh boy is it good! After being deprived of any really good cinnamon cereals in the UK this comes as a blessing, I can see what they mean when they say a “real cinnamon & sugar” in every bite. This cereal is extremely sweet but combined with the cinnamon provides a wonderful warming experience; almost like biting into a sweet sugary cinnamon bun!
Looking for a sugar rush? Look no further, you can actually feel the sweetness of the sugar running around in your mouth…and what do we normally get with sweet cereals? Awesome cereal milk! The stuff at the bottom of this bowl is nearly even better than the cereal itself; sweet, milky and full of a good strong cinnamon flavour I could just drink a pint of this stuff.
And does it live up to its name? Is it crunchy..does it deserve that “Crunch” title? Yes sure on first bite this cereal sure is crunchy; it has that distinctive snap to it that is just ideal, and this cereal would be certainly delicious to eat dry. However due to it’s relatively flimsy structure it doesn’t hold up all that great in milk and within a few minutes Cinnamon Toast Crunch turns to Cinnamon Toast Sog, which is slightly disappointing if you really want to savour this cereal as the flavour is gorgeous.
If you want to get your hands on Cinnamon Toast Crunch make sure to check out Amercican Soda.