Country Life Organics Chococrunchy Amaranth

An organic cereal produced by a Malaysian company, made in Belgium, and brought across the seas to the supermarkets here. I suppose that makes this the very first review of a “local” cereal, eh?

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Country Life Organics is unheard of overseas: a quick search online reveals zero distributors in the USA and the UK, and no reviews as well. I got this from Village Grocer at Bangsar, Kuala Lumpur, which is an upmarket place stocking the very best of foreign grocery favourites (the selection is mind-blowing)

http://www.countryfarmorganics.com/cfo/prod.asp?prodid=692&sltcat=7&cat0=1&cat1=2&cat2=125

The product description goes something like this:
Country of Origin : Belgium
Nutritional Benefits :

– Non GMO, free from additives and other flavouring or colouring.
– Extra crunchiness and distinctive chocolaty sensation.
– Luscious clusters of organic amaranth, oat and wheat flakes coated with organic chocolate and cocoa powders.
– Amaranth is well known for its complete protein profile.
– High in fibre and iron.
– Complex carbohydrates give high energy source.”

Clearly targeted at the “sophisticated healthy-eater-expat” here in Kuala Lumpur, since breakfast cereal isn’t the traditional breakfast which locals eat.

Country Life Organics Chococrunchy Amaranth costs RM14 a box (about 3 pounds). For a price comparison, Chocolate Lucky Charms imported from the States cost RM25, while local Nestle cereals are RM10. So I’d say the cereal in front of us, for all that it touts, is pretty good value-for-money.

We’ve got Amaranth and Cocoa Powder, baked into clusters that resemble granola. For 137kcal/cup, with 4.3g of protein, it’s a decent breakfast choice that should appeal to those of us who bother about cereal nutritionals. The fact that Amaranth is an “IN” supergrain adds to the image of the cereal.

The clusters vary in size, like your average box of granola chunks. Large and small chunks make healthy variation, similar to the points mentioned in the Crunchy Nut Clusters review. The cereal dust in Chococrunchy Amaranth was, however, far superior to your usual dust. Individual Amaranth grains coated in Cocoa, form a Chocolate Soup Porridge that’s so fine yet thick, it feels like a custard in your mouth. Imagine this sludge at the bottom of your bowl, with the hefty chunks above, and you’ve got a winner.

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The effect of this dichotomy in texture is enhanced further if you’ve got some other “staple” cereal you mix this with. For example, Special K flakes, or Cheerios go perfectly between the heavy chunks, and the sludgy bottom, to make one heckuva parfait.

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You could make some chocolate soup, or do as i did, breaking the larger chunks to sprinkle over plain yogurt, for an easy, crunchy dessert.

On to taste. I’d expected a half-baked cocoa kick, much like Nestle Koko Crunch that you get in Asia, or cheapo own-brand Cocoa Krispies overseas. Nope. Deep, woodsy, oak cocoa aromas that reminded me of a heavy hot chocolate I’d had in London at a french bakery.

This is very, very good. I wonder at how they achieved this. The ingredients list doesn’t mention anything special, no artificial sweeteners, or Cocoa from Ghana, or fancy-schmancy chocolate from Van Houten. “Cocoa powder” seems as simple as it gets. I wonder if the secret is that the cereal isn’t heavily sweetened? Or perhaps the amaranth grains were so well toasted that they had a nutty earthiness which I have misattributed to the cocoa aromas.

(On second thought, I think it’s a combination of roasted amaranth + cocoa that yields this mature and earthy result)

I’m impressed by this cocoa-authenticity.

So much so that I have been picking at chunks of this cereal, alongside my daily dark chocolate tastings.

A 9/10 on account of cocoa-ness, crunchy-roasted amaranth, and price.

If you’re in Malaysia, go get some.

-The Exercising Male

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2 thoughts on “Country Life Organics Chococrunchy Amaranth

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