Hubbard’s Big Bugs n’ Mud – Chocolate Clusters Cereal

Another chocolate-themed cereal. I hope the readers don’t hate me for this, but how do you divorce your favourite treat from breakfast? Ok maybe we could say that this one’s slightly different from the rest – the name itself is kinda gross: “bugs”, “mud”. Ah well.

Hubbard’s is an established cereal brand in Australia, and New Zealand. I was able to get a hold of it in the expat / fairly upmarket grocery store here in Kuala Lumpur. It’s priced lower than the American cereals (proximity, perhaps?) Though it’s… Just as tasty.

 

Something I’ve realised when it comes to box art: it differs from country to country, according to the origin of the brand. American brands, I’d say we’re familiar with. Mascots, creatures like Tony the Tiger, Cap’n Crunch, with separate, non-generic identities adorn american cereal packages. I’ve found that Hubbard’s and Nestle use more general characters, unnamed things to represent the image, relying on colour and little else to convey their brand.

Big Bugs n’ Mud from Hubbard’s uses a crocodile, and other background entities to convey its branding. I can’t quite draw a direct relationship between the crocodile and the nature of the cereal, other than jaws + crunch. Then again, what the heck does a tiger have to do with Frosties?

(C.f. read The Great American Cereal Book for some info on this. It’s a lovely book for all cereal lovers!)

Clusters. Well, that’s what this cereal claims to be anyway. The cereal bag was filled with broken chunks, problem being that each chunk was small – the largest, about the size of your thumbnail. I guess these qualify as “clusters” when you compare them to Honey Bunches of Oats, with similar clusters. But boy was I hoping for hefty chunks. I thought “Big Bugs” meant Beetle sized pieces. I wasn’t sure whether to fault the importer / distributor (poor shipping methods), or to fault Hubbards (truly small clusters) – but what might be useful to note is that the clusters are awfully fragile: even lifting one could cause it to crumble.

They’re crunchy alright. Light, puffed wheat, rice, and barley tossed in a cocoa compound, giving it that “dried mud” look. I guess it’s quite hard to NOT be crunchy if you’re puffed, especially in air-tight packaging. I liked the bite. It was refreshing, and it stayed like that in milk for the entire duration of the cereal experience, without going soft and putrid.

I also liked the fact that the variety of grains was discernible: puffed rice grains were intact, long; puffed wheat was pillowy, as if biting into a pocket of air.

Maybe that aspect of the cereal could be seen to be analogous to… The “Big Bugs”, a variety of bugs in your cereal. How appetizing.

On to taste. Off the cuff – I had expected myself to be dismissing Big Bugs n’ Mud cereal right now, for being “overly sweet in a Cocopops” way. Surprise surprise. It was lacking in chocolatey-sweetness to the extent that I wouldn’t even say it was sweet, but rather, that it had a “tinge / touch / morsel / nibble” of sugar, juuust enough to give it some flavour.

In short – it’s pretty tasteless, for something which calls itself “chocolatey clusters”.

That could be forgiven if the cereal had some darker, mature chocolate notes. But this had none of those characteristics, and only had its “wheaty / grainy” taste, that comes with having a grain base.

Problem with the above? The less-sweet motif doesn’t quite match up with its nutritionals.

You get 160kcal for a 2/3 cup serving, which isn’t much. You could eat a similar amount of some sweeter granolas for that. Protein content isn’t particularly high either, less than 4g in that serving. You get more from a bowl of Bran, or Special K.

Well – to end off: i have to insert this picture – all my reviews thus far have it.

 

The Thumb Shot.

This cereal was boring, other than for the crunchy variety of grains. Not very “chocolatey” at all. Guess those of us not from Australia and New Zealand aren’t missing out on much, from this offering by Hubbard’s then.

-The Exercising Male

 

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3 thoughts on “Hubbard’s Big Bugs n’ Mud – Chocolate Clusters Cereal

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