Kellogg’s Nutri-grain cereal review

Kellogg’s Nutri-grain is a breakfast cereal in Australia, and a cereal bar in the US. The breakfast cereal variant isn’t commonly reviewed: hence the choice to write about it today.

The box is brown. Brown. Brown. Brown. Doesn’t help that the cereal is brown too. Essentially you’ve got something on the cereal shelf that looks like a block of wood, and doesn’t appeal to kids, or adults.

A quick search on the Australian Kellogg’s site revealed the target consumers.

Sportsmen. Nutri-grain Iron men, as they are dubbed. There are several Kiwi and Aussies athletes sponsored by Nutri-grain. As a triathlete myself, I have to say that I absolutely love this one.

Each piece is individually-shaped, piece-by-piece in a waffle-crisp way. I have no idea what the holes are for, since the cereal itself is porous and absorbs milk. Perhaps it adds to the “home-made” / artisan feel that the look for in that comforting bowl of cereal in the morning.

I liked the way each pieces gets soggy in milk. It becomes mushy, and contrary to the conventional notions of a good cereal; the fact that it retains absolutely ZERO “crispy-ness” is what I enjoy most. You’ve still got the shape of each individual piece – the holes in each are still recognizable, except that it COLLAPSES instantly on any pressure exerted by your teeth, or tongue (this is kinda gross, I know. But how else do I describe it?)

Taste is one-dimensional. I guess you can’t expect much from something which isn’t bursting with added sugar. It tastes very wheaty, in the “cheap wholemeal bread” way: and I am inclined to believe that this ties in with the higher-than-average protein content derived totally from wheat (more on that below). There’s a mild malt-taste in this cereal which was enjoyable when taken together with milk (albeit not as strong as a malt drink per se) that provided some depth to the cereal that is (thankfully) unrelated to sweetness.

For 120kcal per cup of dry cereal, you get 6g of protein. This is more than Special K, and the bran cereals out there. You’ve also got a hefty dose of carbohydrate here, perfect for a pre or post workout snack.

I love this cereal, and is one of the few which I’ll make purchase again and again.

Good on’ya Kelloggs Australia.

Now: how do I get a hold of this in the UK when the University term starts?

-The Exercising Male

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