Tesco Cinnamon Squares Breakfast Cereal

We’re back to the cinnamon cereal streak here in the UK. It beats me why we’re observing this trendhere. A year ago only Nestle made their Curiously Cinnamon squares, which are similar to Cinnamon Toast Crunch in the US. We aren’t just limited to “mere non-textured cereal squares” though;  several weeks ago we had Sainsbury’s Cinnamon Malties with its Chex-like pattern. What have we today?

Tesco’s Cinnamon Squares, with cute gopher-chipmunk-animal-thing to boot.


These are pretty large squares, and textured with lines, similar to Cinnamon Toast Crunch. They fit nicely in your mouth, 3-4 to a tablespoon (with milk).

2 things to note about the texture though;

1)Each square is thick. Like: so thick that it crunches in your mouth, as if it was the chunky outer surface of a freshly-baked baguette. I mean, look at it; it’s almost half the thickness of an old-school-sized thumbdrive (note my love for all things “thumb”)

2)Cinnamon sugar absolutely adorns these pieces, though not to the extent of the sugar coating in Nestle’s Curiously Cinnamon or Cinnamon Toast Crunch. I’m not sure about this, but the sugar GRAINs themselves seemed more coarse than other cinnamon-themed cereals, complementing the above “chunky” squares even more.

Awesome; especially when some Os are thrown into the mix (Tesco brand, of course)

Taste is hard. It’s sweet, with that simple white sugar sweetness. It has a light (too light?) tinge of cinnamon in it that is just enough to “inform” you that you’re having a cinnamon treat. I like the subtlety here, because it matches the wheaty, almost BISCUITy taste of each square.

Cinnamon biscuits. That’s what we’ve got here. Put them in milk? You get bliss.

At 410kcal/100g, it isn’t TOO bad, neither is it good. “A source of fibre” and “wholegrain” is advertised on the box, which isn’t a lie per se;  though I’d take that with a pinch of salt. I’ve calculated the 100g equivalent for Cinnamon Toast Crunch, in order to get an approximation of the serving size in volume. 30g of this should be somewhere between 3/4 of a cup to 1 Cup.

Certainly beats eating Granola (to me at least; i’m sure my compatriot would disagree!), since here you get a luscious biscuity bite, without that hefty calorie-count that usually comes with it!

-The Exercising Male

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