It is with this review that I have to bring you some shocking news my friends – I think there has been some slight inter-continental cereal “hanky panky” going on in Sainsbury’s cereal innovation department. When I popped into my local Sainsbury’s a few weeks ago I noticed these new own brand Cinnamon Malties gracing the shelves; cinnamon is so often a flavour that is completely overlooked in the UK and despite me despising it as a child I can’t get enough of it now so was pleased to see something a bit different compared to the usual boring flavour combinations we are subjected to.
Essentially, from the packaging, these “Malties”..oh wait no, not just “Malties” but “Wholegrain Malties”, looked as if they were the same structure as the popular Nestle breakfast cereal “Shreddies”; albeit with cinnamon flavouring and accompanied by a flying super-hero type figure who obviously thinks these Malties are so good that he just cannot resist pointing at them with his big yellow finger whilst eating a spoonful of the things in the other hand (be careful Superhero Malty that you don’t crash into the gigantic sized bowl!)
Obviously these are marketed at children yet are trying to portray they are also a healthy choice so parents don’t have to feel too bad about buying their kids a box full of them – “wholegrain”, “full of fibre”, “low fat”..need I go on.
So you may wonder what I am babbling on about with “inter-continental cerealy hanky-panky”; well you see these aren’t really like Shreddies – infact I’d say these were a cross-breed between Shreddies and the well known American Cereal Cinnamon Toast Crunch. When I poured myself a bowl full of them and took the initial bite I immediately noticed that these had far more of a “crunch” and “bite” to them than the usual Shreddies; much more akin to the texture of Cinnamon Toast Crunch..maybe even crunchier! I know is that possible?!
It feels as if the “Malties” are coated in a sort of sugar glaze..however looking on the ingredients list they aren’t..whatever it is these hold up superbly in milk and stay crunchy for a remarkable length of time. As usual I preferred mine warmed up and they did start to soften a bit then, but still held an unusual firmness to them that gave a nice extra “bite”.
The flavour is exactly as described really – “cinnamon” and “malt”; nevertheless they do have quite an overall sweet flavour to them but the wheaty malty flavour stops this becoming one of those sickly breakfast cereals where you are worrying about how much sugar you are actually consuming first thing on a morning; although looking at the nutritionals it still does pack quite a hefty sugar punch!
So there you have it folks – Sainsburys have produced something that look like Shreddies yet taste/texture wise are similar to Cinnamon Toast Crunch and have a surprising firmness when poured into a bowl of ice cold milk – maybe its because these aren’t “knitted by Nanas” but instead seem to have been plucked out of the air from strange “Superhero Malty”.
Sainsbury’s Wholegrain Cinnamon Malties
75.5g carbs (27.3g sugar)
1.5g fat (0.3g sats)