Tesco Cinnamon Squares Breakfast Cereal

We’re back to the cinnamon cereal streak here in the UK. It beats me why we’re observing this trendhere. A year ago only Nestle made their Curiously Cinnamon squares, which are similar to Cinnamon Toast Crunch in the US. We aren’t just limited to “mere non-textured cereal squares” though;  several weeks ago we had Sainsbury’s Cinnamon Malties with its Chex-like pattern. What have we today?

Tesco’s Cinnamon Squares, with cute gopher-chipmunk-animal-thing to boot.

These are pretty large squares, and textured with lines, similar to Cinnamon Toast Crunch. They fit nicely in your mouth, 3-4 to a tablespoon (with milk).

2 things to note about the texture though;

1)Each square is thick. Like: so thick that it crunches in your mouth, as if it was the chunky outer surface of a freshly-baked baguette. I mean, look at it; it’s almost half the thickness of an old-school-sized thumbdrive (note my love for all things “thumb”)

2)Cinnamon sugar absolutely adorns these pieces, though not to the extent of the sugar coating in Nestle’s Curiously Cinnamon or Cinnamon Toast Crunch. I’m not sure about this, but the sugar GRAINs themselves seemed more coarse than other cinnamon-themed cereals, complementing the above “chunky” squares even more.

Awesome; especially when some Os are thrown into the mix (Tesco brand, of course)

Taste is hard. It’s sweet, with that simple white sugar sweetness. It has a light (too light?) tinge of cinnamon in it that is just enough to “inform” you that you’re having a cinnamon treat. I like the subtlety here, because it matches the wheaty, almost BISCUITy taste of each square.

Cinnamon biscuits. That’s what we’ve got here. Put them in milk? You get bliss.

At 410kcal/100g, it isn’t TOO bad, neither is it good. “A source of fibre” and “wholegrain” is advertised on the box, which isn’t a lie per se;  though I’d take that with a pinch of salt. I’ve calculated the 100g equivalent for Cinnamon Toast Crunch, in order to get an approximation of the serving size in volume. 30g of this should be somewhere between 3/4 of a cup to 1 Cup.

Certainly beats eating Granola (to me at least; i’m sure my compatriot would disagree!), since here you get a luscious biscuity bite, without that hefty calorie-count that usually comes with it!

-The Exercising Male


Sainsbury’s Wholegrain Cinnamon Malties

It is with this review that I have to bring you some shocking news my friends – I think there has been some slight inter-continental cereal “hanky panky” going on in Sainsbury’s cereal innovation department. When I popped into my local Sainsbury’s a few weeks ago I noticed these new own brand Cinnamon Malties gracing the shelves; cinnamon is so often a flavour that is completely overlooked in the UK and despite me despising it as a child I can’t get enough of it now so was pleased to see something a bit different compared to the usual boring flavour combinations we are subjected to.

Sainsburys Wholegrain Cinnamon Wheaties


Essentially, from the packaging, these “Malties”..oh wait no, not just “Malties” but “Wholegrain Malties”, looked as if they were the same structure as the popular Nestle breakfast cereal “Shreddies”; albeit with cinnamon flavouring and accompanied by a flying super-hero type figure who obviously thinks these Malties are so good that he just cannot resist pointing at them with his big yellow finger whilst eating a spoonful of the things in the other hand (be careful Superhero Malty that you don’t crash into the gigantic sized bowl!)

Obviously these are marketed at children yet are trying to portray they are also a healthy choice so parents don’t have to feel too bad about buying their kids a box full of them – “wholegrain”, “full of fibre”, “low fat”..need I go on.

Sainsburys Wholegrain Cinnamon Wheaties

So you may wonder what I am babbling on about with “inter-continental cerealy hanky-panky”; well you see these aren’t really like Shreddies – infact I’d say these were a cross-breed between Shreddies and the well known American Cereal Cinnamon Toast Crunch. When I poured myself a bowl full of them and took the initial bite I immediately noticed that these had far more of a “crunch” and “bite” to them than the usual Shreddies; much more akin to the texture of Cinnamon Toast Crunch..maybe even crunchier! I know is that possible?!

It feels as if the “Malties” are coated in a sort of sugar glaze..however looking on the ingredients list they aren’t..whatever it is these hold up superbly in milk and stay crunchy for a remarkable length of time. As usual I preferred mine warmed up and they did start to soften a bit then, but still held an unusual firmness to them that gave a nice extra “bite”.

The flavour is exactly as described really – “cinnamon” and “malt”; nevertheless they do have quite an overall sweet flavour to them but the wheaty malty flavour stops this becoming one of those sickly breakfast cereals where you are worrying about how much sugar you are actually consuming first thing on a morning; although looking at the nutritionals it still does pack quite a hefty sugar punch!

Sainsburys Wholegrain Cinnamon Wheaties

So there you have it folks – Sainsburys have produced something that look like Shreddies yet taste/texture wise are similar to Cinnamon Toast Crunch and have a surprising firmness when poured into a bowl of ice cold milk – maybe its because these aren’t “knitted by Nanas” but instead seem to have been plucked out of the air from strange “Superhero Malty”.

Sainsbury’s Wholegrain Cinnamon Malties
per 100g

8.3g protein
75.5g carbs (27.3g sugar)
1.5g fat (0.3g sats)
8.4g fibre
0.57g salt

Cinnamon Toast Crunch

Cinnamon doesn’t seem to be as big a thing here as it is in the States, we rarely get specific cinnamon based cereals; sure there’s the odd one here and there but no where near as many, we don’t have the joys of cinnamon Cheerios, or Apple Jacks with their apple and cinnamon flavours and there’s certainly no Cinnamon Toast Crunch lurking in the aisles but thanks to the guys at American Soda you are able to get your hands on some to delve into what these little toast babies are really like!

Cinnamon Toast Crunch

Obviously aimed at kids, what with the big smiling baker man on the front..although to be honest it looks like someone may have spiked his Cinnamon Toast crunch; he has this sort of manic expression as he holds of tray of Cinnamon Toast..just what could he be thinking?! Well it’s obvious that his plan is going to be to trick parents into buying this cereal..giving out the healthy image that it’s made with “wholegrain”. Ok yes, it’s made with wholegrain but I guess that doesn’t make up for the fact that this is loaded with sugar, around 30-35g per 100g, putting it way up there with the sweetest of cereals.

However manic baker man really knows what he’s cooking up is gooood! As despite the bad nutritionals, this is obviously meant to be a treat cereal, and boy oh boy is it good! After being deprived of any really good cinnamon cereals in the UK this comes as a blessing, I can see what they mean when they say a “real cinnamon & sugar” in every bite. This cereal is extremely sweet but combined with the cinnamon provides a wonderful warming experience; almost like biting into a sweet sugary cinnamon bun!

Cinnamon Toast Crunch

Looking for a sugar rush? Look no further, you can actually feel the sweetness of the sugar running around in your mouth…and what do we normally get with sweet cereals? Awesome cereal milk! The stuff at the bottom of this bowl is nearly even better than the cereal itself; sweet, milky and full of a good strong cinnamon flavour I could just drink a pint of this stuff.

And does it live up to its name? Is it crunchy..does it deserve that “Crunch” title? Yes sure on first bite this cereal sure is crunchy; it has that distinctive snap to it that is just ideal, and this cereal would be certainly delicious to eat dry. However due to it’s relatively flimsy structure it doesn’t hold up all that great in milk and within a few minutes Cinnamon Toast Crunch turns to Cinnamon Toast Sog, which is slightly disappointing if you really want to savour this cereal as the flavour is gorgeous.

Cinnamon Toast Crunch

If you want to get your hands on Cinnamon Toast Crunch make sure to check out Amercican Soda.

Food For Life : Ezekiel Cinnamon & Raisin

A cereal named after a biblical book/prophet in the Hebrew Bible; that certainly is a new one! With a quote taken from the book itself this is a cereal that certainly markets itself as a virtuous delicious healthy product, good for not only the  body but also the soul : all natural, no preservatives and 100% flourless it is made with organic sprouted whole wheat, malted barley, millet, lentils, soy beans, spelt..and in this particular variety cinnamon, sea salt and raisins.

Ezekiel Cinnamon & Raisin

But what is all of this if the cereal itself doesn’t taste good? For all of those health conscious people out there, myself being one of them, this would certainly be a cereal that I would pick up to at least try due to the nature of it, but if a cereal’s not good I won’t go back to it, no no,…good job this one is delicious!

Ezekiel Cinnamon & Raisin

For any of you that have had Grape Nuts before, the crunchy consistency of it is certainly prevalent here in this cereal from Ezekiel, the same almost tooth breaking crunch that stays ridiculously crunchy even when soaked in milk for what seems like an eternity! However..me being me..I eat this warm! I did try it cold just for reviewing purposes and I can assure you that its delicious, especially with a good splash of creamy soy/almond milk; alas in my opinion its best eaten warmed so the grains absorb all the delicious milk to create an almost chewy grainy bowl of goodness with scrumptious juicy raisins.

Ezekiel Cinnamon & Raisin

The best thing about this though is how good you feel after eating it; it sets you up perfectly for the day without the need for huge quantities of added sugar; infact there is no added sugar in this product at all; so if you’re sick of all the added stuff that seems to be getting shoved into your cereals nowadays and you want to take it back to the pure basics but don’t want to compromise on flavour this is certainly one to go for.

Ezekiel Cinnamon & Raisin

I’m not sure how easily available this is in the US but I got mine from iherb.com  where a wide selection of Ezekiel’s products are available.